@Brewhaha Thanks for the hint!
For the curious, here's a little part of their "about us" :
A dad named Christopher and a mom named Jessica found themselves utterly frustrated trying to find the perfect products for their babies and homes.
We both wanted an ideal: not only effective, but unquestionably safe, eco-friendly, beautiful, convenient, and affordable – everyone should have it. We believed every baby deserved the best we can create for them. We are dreamers.
So, our goal is to relieve you of a few tasks by delivering the best family essentials to your doorstep