While I don't download music myself as my pc is not up to it as well as a slow dial-up connection, I can certainly understand why people download music off the internet in the first place, legally or illegally due to the outragous cost of buying a cd (which costs less than $5.00 cdn, from what I understand to produce) and you may get one or two songs that you like on it anyway.
Its really the middleman, not the artists that is root of the problem here. Maybe if the distrubiters in the record industry didn't hijack us with price gouging on the cds we buy, people wouldn't have to download thier music. One time I wanted to buy a cd from the states which a PBS station promoted during a break in thier program promoting an irish-celtic band. The cd would have cost $100 cdn, due to shipping/handling/duty costs and other expenses added to the original cost of the cd which was quite expensive to begin with.
But as for going after file sharers, I can see Virgin Media going after those who might file share thier music to hundreds or thousands but not for file sharing to friends. 
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